The risk of being a professional on a public social network
“Can I be your friend?” seems like a rather innocuous question. But, as a professional in the
world of public social networking, what you answer may have lasting effects.
By now most of us have heard the buzz about public social networking sites like Facebook.
Many have already joined and are participating on them, making “friends” and connecting
with others on the network. Online social networks are powerful software tools that allow
humans to take our need for connection and reach out far across time …

When speaking with associations and organizations I am asked, “What is Social Media?”. For you younger docs out there you may have grown up with social media but for many it can be a vague concept.
What is social media?
Social media is usually referred to as user-generated content (UGC). If you have ever posted a message on an online discussion board, you’ve created UGC. Have you ever seen a video on YouTube (a free video sharing website)? That’s UGC as well. Social media is an amazingly powerful form of communicating allowing …

Throughout history humans have survived and thrived because of our ability to form strong groups. Groups allow us to connect, collaborate, and share. What was once a face to face experience, groups have gone online. Groups are one of the foundations of the social media experience and web 2.0. Dentistry, which is seen by many as a cottage industry, dominated by independent practitioners, is now benefiting from the formation of online groups. Dental associations and organizations, traditionally spread out by geography and restricted by time, are migrating online and using …

The risk of being a professional on a public social network
“Can I be your friend?” seems like a rather innocuous question. But, as a professional in the world of public social networking, what you answer may have lasting effects.
By now most of us have heard the buzz about public social networking sites like Facebook.  Many have already joined and are participating on them, making “friends” and connecting with others on the network. Online social networks are powerful software tools that allow humans …

In the years immediately following graduation, doctors have a desire to learn more than any other professional demographic. In short, they are hungry for solutions and information to assist them in professional success. As an advertiser on NewDocs, targeting this group enables you to have an audience that is genuinely interested in your message. You also have an opportunity to help them succeed and build long term relationships because of it.
The average profile of a new doctor’s professional career is a blank slate and you have the opportunity to …