When speaking with associations and organizations I am asked, “What is Social Media?”. For you younger docs out there you may have grown up with social media but for many it can be a vague concept.
What is social media?
Social media is usually referred to as user-generated content (UGC). If you have ever posted a message on an online discussion board, you’ve created UGC. Have you ever seen a video on YouTube (a free video sharing website)? That’s UGC as well. Social media is an amazingly powerful form of communicating allowing …

It’s probably no surprise that online marketing has overshadowed traditional means of promoting products and services, such as television, radio and newspaper advertising, mailers and other “collateral” materials. At a time when marketing dollars are at a premium for most companies, the effectiveness of these traditional efforts falls into question because they tend to reach a mass audience rather than a targeted pool of potential new customers.
Many companies by now have established Web sites and may even have initiated email or other online promotional campaigns to reach an increasingly tech …

Professional social networks arose on the Web scene in late 2007 to fill a very necessary niche – provide a place where professionals, professional organizations and industry reps can connect, collaborate, share, form groups, make their own professional “friends,” and become part of an online professional network.
Professional social networks are focused on a particular profession and only a particular profession. Momentum once reserved for large social networks without a focus is now moving into niche social networks about specific interests.
The Ultimate Professional Social Network For Doctors: NewDocs.com
NewDocs is the ultimate …